Green Marketing and Communications 2009

Green Marketing and Communications 2009 - Event details   02/25/2009 - 02/27/2009 RYDGES, Melbourne VIC, AUSTRALIA   Description As the need to be ‘seen as green’ increases, B2C companies are increasing their green initiatives that are playing a vital role in changing the consumers buying behaviour decision. The way these initiatives are communicated will ultimately affect the company’s image, brand and product. Companies NEED to leverage their role in being green, especially with the heightened public awareness of climate change. If companies fail to implement and promote their green initiatives then they are putting themselves behind the eight ball as competitors will capitalise on the opportunity to gain a competitive advantage. IQPC’s Marketing and Communicating Green Initiatives 2009 event will showcase Australia’s leading business case studies tackling green image issues by communicating green initiatives to consumers. These case studies will both focus on best practice and lessons learned while communicating key green marketing initiatives. Marketing and Communicating Green Initiatives 2009 will also feature presentations from regulatory bodies, sustainability and marketing consultancies, media and legal entities’ providing delegates with a total package when focusing on green marketing. Category Marketing More details (event webpage):  www.iqpc.com Apply for event:  Link Event language:  English Contact info: IQPC contact   Phone: +61 (2) 9229 1000 Fax: Email: registration@iqpc.com.au

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