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Description
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Intirio is more than an annual meeting of exhibitors: it has grown into a fertile nursery for new ideas, the Flemish wellspring for interior specialists. The creation of the new independent quality label ‘(t)huislinnen’ is the result of one of these ideas. (t)huislinnen introduces both a label – with its own logo – and a magazine to the market.
13 Belgian manufacturers and distributors, all Intirio exhibitors that represent 16 different brands, have joined forces for a collective promotional campaign. The participating brands are: Decopur, Libeco, Bjorn, Passion, Manterol, Hans Krüchen , Himla, Q-tex, Lola, De Witte Lietaer, Authentique, Finesse, A&D Home Fashion, Puylaert Home Basics, Winkler and Lysdrap. The common goal is to promote and support quality household linen. The various brands come from the bed linen, bath linen and table linen sectors. All 13 have signed a common charter. The products that they offer are manufactured from durable materials and show respect for tradition and quality. The key words are: innovation, creativity, user friendliness and environmental consciousness.
This joint promotional campaign will start in September in some 300 shops. The first stage will be Flanders and then it will expand from there. A contemporary logo and label will attract consumers to the right products.
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Category
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More details (event webpage):
www.intirio.be
Apply for event:
Event language:
English
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Contact info:
Textirama vzw
Phone:
+32 9 243 84 50
Fax:
+32 9 243 84 55
Email:
Contact form:
Link
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