Asia Mobile Advertising & Marketing Conference

Asia Mobile Advertising & Marketing Conference - Event details   09/14/2009 - 09/15/2009 CONRAD CENTENNIAL HOTEL, Singapore, SINGAPORE   Description Companies are increasingly leveraging on mobile phones as a viable channel to target consumers. What we see today is the growth of mobile marketing & advertising which is fuelled by improvement in mobile devices from hand phones, mobile TV, search engines and web-based advertisements as well as greater internet penetration, faster broadband, technology and more sophisticated mobile phones. It will be of business interests in times when sales revenues are low to explore the current mobile marketing and advertising market and also to evaluate the different methods companies in the region (especially Hong Kong and Singapore with higher mobile capability) are using to effectively leverage it as a platform to enhance advertising efforts, step up brand awareness and increase sales effectiveness. This conference will address issues on major areas of mobile marketing, including SMS and MMS marketing, Web (including text & banner), mobile search and mobile TV advertising. Category Advertising Marketing Media Media & Advertising Mobile communication Interactive advertising Interactive media More details (event webpage):  www.abf-asia.com Apply for event:  Event language:  English Contact info: Asia Business Forum  Amber Chung Phone: (65) 6536 8676 Fax: (65) 6536 4350 Email: amber.chung@abf.com.sg

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