Social Media in Pharmaceuticals

Social Media in Pharmaceuticals - Event details   04/14/2010 - 04/14/2010 TBA, London, UNITED KINGDOM   Description Compared to other sectors, pharma has been slow to react to the opportunities offered through the engagement of stakeholders and patients online. Confusion over what is the most effective strategy combined with a fear of regulatory implications has so far restricted the use of this exciting medium. By attending this masterclass you will gain an up-to-the-minute view of the current opportunities in social media and learn how to incorporate them into your own goals and objectives. You will also learn how to measure the results of social media to analyse return on investment throughout your campaigns. The masterclass will include current case studies from pharmaceutical companies worldwide and you will learn what is working well and not so well. You will find out how to take small steps with measurable outcomes Category Advertising Medical & Pharmaceutical More details (event webpage):  www.smi-online.co.uk Apply for event:  Event language:  English Contact info:  Zain Philbey Phone: +44 (0) 20 7827 6722 Fax: Email: zphilbey@smi-online.co.uk

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