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Description
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IIR’s Mobile Advertising 2008 is THE PREMIER EVENT for mobile advertising executives and thought leaders and is packed with case studies, panel discussions and networking opportunities including:
- Online networking – pre-arrange meetings to make the most of your time in Brussels
- 8 panel discussions – get all the answers to your burning questions
- 25 expert presentations – from top executives and mobile advertising thought leaders
- Speed networking – make more connections at the event with these networking sessions
- 2 Drinks receptions – mingle and network with speakers in an informal environment
2008 certainly looks like being the year when this nascent market finally gears up for growth. The rollout of flat rate data pricing by operators across the globe has boosted mobile internet and content markets, crucially increasing the reach and effectiveness of mobile advertising. However, educating the market – primarily brands, media agencies and users – represents one of the biggest challenges facing the mobile advertising industry at present. And this challenge largely comes down to a lack of mobile specific campaign metrics available for media planners and buyers, something that industry bodies such as the GSMA are working hard on achieving.
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Category
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More details (event webpage):
www.iir-events.com
Apply for event:
Link
Event language:
English
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Event brochure
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Event brochure
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