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Description
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This event offers delegates the opportunity to learn from leading mobile operators who will be sharing their experiences of planning and implementing CRM strategy and projects, and offering detailed and practical strategies to help delegates improve CRM in their own companies. Particular emphasis will be put on how Customer Experience Management (CEM) can be used to improve customer service in order to see dramatic increases in loyalty and retention.
Topics discussed will include improving CRM systems and Customer Experience Management (CEM), identifying your most loyal customers and targeting them with offers that will increase their value, and using social network analysis to dramatically reduce churn and to improve customer value.
Key Presentations
Speakers already confirmed at this early stage include:
- Raffaele Gricinella, Head of Global Business to Business CRM & Group Customer Value Management, Vodafone UK
- John Belchamber, Head of CRM Capability, O2 UK
- Jean-Christophe Cornu, Lead CRM Architect, Orange Switzerland
- Adnan Idrees, Customer Relationship & Loyalty Manager, Nawras
Who Will You Meet
Last year’s event was extremely successful with over 90 attendees, 83% of whom came from mobile telecoms operators. You will meet Managers and Directors of Marketing, CRM, Retention, Churn Reduction, Loyalty and Customer Experience Management from mobile operators from all over the world.
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Category
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More details (event webpage):
www.iir-events.com
Apply for event:
Link
Event language:
English
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