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Description
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70% of online ad inventory goes unsold. With the uncertainty of the economy and its possible impact on the digital advertising industry, companies and independent publishers should re-evaluate their ad monetization strategies to ensure maximum yield. AdRevenue 08 is the first open conference totally dedicated to improving the monetary value of ad inventory for online publishers and ad networks so you can go from having unsold ads to revenue.
It’s all about the revenue.
Keynotes:
Online Advertising: A Volatile Ecosystem Barry Parr, Analyst, Forrester Research, Inc.
The future of online advertising requires the creation of value for advertisers, media, agencies, networks, and other services. How can we build an industry in a time of difficult transitions, while keeping it in equilibrium?
The Future of Relationships Between Publishers, Ad Networks, Ad Exchanges, and Ad Revenue Optimizers Rajeev Goel, Co-Founder and President, PubMatic
Speakers Include:
- Adam Gerber, CMO, Quantcast
- Anand Subramanian, CEO, ContextWeb
- Barry Parr, Analyst, Forrester Research, Inc.
- Brian Morrissey, Digital Editor, AdWeek
- Chris Moore, General Partner, Redpoint Ventures
- Geoff Katz, Director of Advertising Services, Razorfish
- Jeff Green, COO, AdECN
- Joe Zawadzki, Founder and CEO, Media Math
- Martin Green, COO, Meebo
- Michael Rubenstein, Director, Ad Exchange, Google, Inc.
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Category
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More details (event webpage):
adrevenue08.com
Apply for event:
Link
Event language:
English
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Contact info:
Silicon Valley, California, USA
Phone:
+1 (650) 331 3485
Fax:
+1 (650) 331 2810
Email:
Contact form:
Link
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