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Description
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The growth of mobile internet uptake continues apace with the proliferation of flat-rate data tariffs and an explosion of mobile internet centric devices following the arrival of the iPhone 3G and Google's G1 Android phone. Where before users were wary of browsing the mobile internet for fear of high data charges and a poor user experience, they are now taking advantage of high end devices and clear pricing alongside mobile broadband network speeds and coverage to browse the mobile internet in search of new and innovative content.
Obviously there are challenges ahead. Device, platform and operating system fragmentation continue to plague the market and where the online space has 2 dominant browsers, the mobile space has a multitude, presenting yet more challenges to application and content developers alike.
However, the building blocks are now in place for users to venture off-portal and experience a truly mobile internet. Those who innovate, recognise the changing face of the media industry and embrace the mobile channel as distinct will be in pole position as the mobile internet grows from nascent into mass market.
Who Will Attend? CEOs, Directors, Heads of Department, Senior Management and Experts:
From mobile operators, global brands, content providers, application developers, mobile search engines and providers, social networks, user generated content sites, mobile website designers, UI specialists and handset manufacturers
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Category
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More details (event webpage):
www.iir-events.com
Apply for event:
Link
Event language:
English
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