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Description
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Join us at the 2009 Corporate Image and Branding Conference and participate as the world’s most innovative companies discuss their strategies and solutions.
Pre-Conference Workshops:
Creating, Managing, and Shaping Your Corporate Brand
January 26, 2009
At this workshop, you will learn from senior marketing and branding executives how to build and leverage your corporate brand. Interactive roundtable discussions will enable you to discuss your branding programs in–depth with peers. During this workshop, you will find out how to:
- Work with employees to build the brand
- Align the corporate brand wiht a changing workplace
- Capitalize on your corporate brand
Agenda highlights include:
Tuesday, January 27, 2009
Reshaping your Corporate Image Over Time
- John Volkman, Corporate Vice President, Branding, AMD
Corporate Brand Leadership: Overcoming Obstacles in a Changing Marketplace
- Heidi Rowan, Corporate Global Brand Director, DuPont
Planning and Managing the Brand Experience
Luncheon Keynote: Creating the Visible Brand in a Multi–Channel World
- Steve Sturm, Vice President, Marketing, Toyota Motor North America, Inc.
Choose Concurrent Session 1 or 2
1: Web 2.0 Brand Building: Using Social Media and the Internet Effectively
- Lee Green, Vice President, Brand and Values, IBM
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Category
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More details (event webpage):
www.conference-board.org
Apply for event:
Link
Event language:
English
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Contact info:
The Conference Board
Phone:
+1 212 339 0345
Fax:
+1 212 836 9740
Email:
Contact form:
Link
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