Customer Experience Management Conference

Customer Experience Management Conference - Event details   02/26/2009 - 02/27/2009 WESTIN NEW YORK AT TIMES SQUARE, New York, USA  (New York)   Description At The Conference Board 2009 Customer Experience Management Conference, we will explore not only what broad elements lead to a well articulated customer strategy that enhances customer loyalty, but also the specifics of that strategy to help participants create a strategy that can be implemented. This conference is for companies who are on the brink of discovering the potential for their own customer experience strategy as well as those companies who want to refine strategies and take advantage of the new knowledge available in the field. Agenda highlights include: Case Study: Yahoo! Nick Besbeas, Senior Vice President, Marketing, Yahoo! Improving the Customer Experience—A Short–Term Approach Kerri Nelson, Vice President of Customer Experience, Dun & Bradstreet Case Study: Carlson Marketing Worldwide Jim Shroer, President and Chief Executive Officer, Carlson Marketing Worldwide Customer Exerience Networks: Creating Great Experiences for a Web 2.0 World David Rogers, Executive Director, Center on Global Brand Leadership, Columbia Business School Case Study: Avis Scott Deaver, Executive Vice President, Avis Budget Group Charting Customer Perceptions of Brand Experience —Keeping our Finger on an Intangible Pulse Martin P. Gierke, Manager, Brand Strategy & Analysis, Caterpillar Inc. Category Marketing Communication Systems More details (event webpage):  www.conference-board.org Apply for event:  Link Event language:  English Contact info: The Conference Board   Phone: +1 212 339 0345 Fax: +1 212 836 9740 Email: Contact form:  Link

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